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Kim Kardashian, for example, has said she has a secret Snapchat. "It doesn't really shock me." According to Ingrid Elfver, founder of Born Celebrity, it's fairly common for celebrities to have three or four anonymous accounts. I can't believe it,' and for me like, it's Tuesday," said digital strategist Shane Barker, who runs his own consulting firm. None of them were leaking inside information or attempting to sway reporters as Colangelo reportedly might have been, but according to social media experts, he's unlikely to be the only person in sports who maintains anonymous accounts.
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New celebrities-in sports, draft picks-have to be prepared for instant social media scrutiny by online sleuths looking for evidence of the dreaded " milkshake duck." The best precedent for Colangelo's situation (which reports say may involve his wife's use of the accounts in question) might be when Kevin Durant sent the internet on a quest to find his burner accounts after he accidentally tweeted from his personal account in the third person (not surprisingly, he declined to comment on Colangelo).
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And there was the time Warriors coach Steve Kerr tweeted a criticism of the NBA seemingly intended for a direct message. There are numerous stories about athletes' attempted seductions via DM (beware the screenshot). Sixers president of basketball operations Bryan Colangelo isn't the first public figure to allegedly get caught slipping on social media, and he won't be the last-though the output from the five burner Twitter accounts described in a report by The Ringer was much more damning than most online snafus.